The List-Builders That Still Work: Squeeze Pages
There's a lot of debate these days about whether squeeze pages still work for list building.
The "squeeze page", or "forced opt-in", offers a bribe (often a report, audio, or video) in exchange for the visitor's contact information (most notably their email address).
This technique must be used carefully -- it can build your list, but can also drive away potential customers.
Considerations you should take into account...
Growing your email list is the surest way to grow your business, sales and profits.
It's a different world today than it was even six months ago: it's just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.
It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.
One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.
Don't put a squeeze page in front of your portal site, your branding site, or your blog. Putting a squeeze page in front of those kinds of sites does not make sense. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.
Just keep in mind that your squeeze page is a barrier to what is behind it.
It keeps people out of your website and it can potentially scare off your customers.
If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.
Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.
The bottom line: squeeze pages work. I use them, and I think you should do. The key is to use them in the right situations.
About the Author:
For an inside look at the techniques of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and free copywriting advice. This article is available as a unique content article with free reprint rights.
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New Unique Article!
Title: The List-Builders That Still Work: Squeeze Pages
Author: Ray Edwards
Keywords: business,marketing,advertising,email marketing,squeeze pages,copy,copywriting,copywriter,copy writer,copy writing,marketing,internet marketing,list-building,list building,web design,autoresponders,services,business,marketing,advertising,small business,management,franchising,sales,small business,ecommerce,seo,site promotion,Forums,internet marketing,email marketing,affiliate marketing,autoresponders,ezine publishing
Word Count: 403
Category: Business
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