Thursday, November 8, 2007

[Email Scheduling] How Soon is Too Soon?

 
 


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AWeber Blog Update
The latest from the AWeber blog:

Email Scheduling: How Soon is Too Soon?
November 8, 2007

Link to Article - Enable Images to View GraphicsSomewhere in the back of my mind I was waiting for it –- the first Christmas song of the year. This time I was at a local coffee shop (OK, it was the local Starbucks).

John Lennon and Yoko Ono's "Happy Christmas (War Is Over)" made it through about 10 seconds of play. Then, the stereo went silent for about another 10 and we were back to quiet, singer-songwriter cafe music.

From a back room I heard someone scream "It's too early for Christmas!". It might seem odd at first, but this got me to thinking about email marketing and how we schedule our messages.


What Can Barack Obama Teach Us About HTML Email?
November 8, 2007

As an individual? Probably not much. But as a marketing example, possibly quite a bit.

A couple months ago, we posted about a possible compromise in the Text vs. HTML debate.

Inspired by a MarketingExperiments study on formatting, we discussed the idea that not all HTML was created equal, and that you might improve response by using a "Lite" (or if you prefer, "Text-y") HTML — taking some advantage of HTML's formatting flexibility while preserving much of the overall simplicity of Text.

A great example of this just popped up on my radar.

Best Regards,
Justin and Marc
Education Team
AWeber Communications

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