Wednesday, January 9, 2008

How Can I Make Money With Articles Using Banner Advertisements?

How Can I Make Money With Articles Using Banner Advertisements?
by M Romeo

The king of the internet right now is content filled, unique, article based websites. But, without traffic, the best information in the world is useless. That's why website promotion is so important. Back in the early year of the internet, banner ads were very important. Then people started ignoring them, and the value of banner ads went down significantly. However, now might be the time to look at banner ads as a significant part of your web promotion plan.

Banner Ads and What they Can do

Banner ads are a good way of getting targeted traffic from a similar type website to come to your own. The monthly fees vary widely from high traffic websites that can run into the thousands of dollars a month, to highly targeted smaller niche websites that might sell the same space for $50 for the year. If you find the right website you might be able to save quite a bit of money versus the equivalent cost of PPC or the time and effort required to get the website optimized for the search engines. One other avenue to look at is, the banner exchange networks. It's possible to find free banner exchanges, although we'll look at the benefits of each type of banner ads.

Free Banner Exchanges

Increasingly popular are the free banner exchanges, where you and another website owner agree to exchange banners. Your banner will be placed on their website, and their banner will end up on your own website. While attractive, especially considering the price, there are some problems with these free exchanges. First you really have to be careful who you link with. Oftentimes there are some very low quality websites with not much traffic, and a ton of banners already on their website. It's pointless to exchange banners with a website that isn't going to provide you any value back. Which leads to the second problem with free banner exchanges. You're really limited to a small amount of banner exchanges, 1-4. Pass that point and your website starts to look entirely too crowded.

Buying Banner Ads

While banner ads can cost money, if placed strategically in a well thought out promotional plan, your banner ads can be a very wise investment. The most important factor towards placing your banner ad is making sure that the website gets good traffic, that is very relevant to your own offer. It does no good to have a banner ad about a digital camera on a website about bicycles. Second, make sure that you place your banner ad in the top third of the web page in an inviting location for visitors to click on your advertisement. Last, make sure that the website doesn't have tons of other banners or links out to your competitors, as this will dilute the effectiveness of your ad.

Banner ads can be extremely profitable when properly implemented into a website promotion strategy. Keep the above guidelines in mind while you're placing your ads, and you'll be sure to get tons of quality traffic in no time at all. Good Luck.

About the Author:


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New Unique Article!

Title: How Can I Make Money With Articles Using Banner Advertisements?
Author: M Romeo
Keywords: internet marketing,article marketing,make money online,money,finance,computers,internet,articles,personal finance,part-time income,make money online
Word Count: 512
Category: Internet Business:Internet Marketing
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