Thursday, March 13, 2008

Making Money Online is Easy With Product Recommendations

Making Money Online is Easy With Product Recommendations
by Tim Johnson

Over the past year, I've seen an extraordinary amount of web sites who have really mixed affiliate marketing with pure advertising. I'll see people putting up banners with affiliate links, obnoxious "click here" and "buy this" links all over the place, all in the hopes of making money with affiliate marketing.

Wake up and smell the coffee! Chances are you could make a bit of money, but this doesn't even hold a candle to the massive potential earnings you are pretty much throwing away by doing this. Just referring traffic is not what affiliate marketing is all about.

As an affiliate, you are supposed to be someone who is a credible source of information. Someone who can be trusted, and someone who can in turn recommend a product. Without that element of trust, your efforts will not be nearly as successful as they could be.

To build credibility, you should first be prepared to give your readers, whether they be visitors to your web site, or subscribers to your mailing list, as much information as possible. Establish yourself as an expert in your field and as someone they can trust.

If you just start right off the bat spamming people with product recommendations, what reason will they have to believe that these are worth their time? Avoid sounding like someone who is just out to make money; people want help, they don't want to be sold to.

As you slowly gain your readers trust, you can finally make product recommendations that will be taken seriously. Truth and honesty will score you the biggest points here. Be sure to outline how a product will directly benefit or help them, in a personable way. Don't be afraid to mention a negative aspect as well if needed, most products aren't perfect and people know that. By doing this, the reader will see your honesty, and will not feel as if you are just selling to them.

Only promote products that you have personally tried and tested, and that you really believe will help your readers; because if you promote even one junk product, your credibility can be severely compromised. A great thing about promoting a product you know well is that you can mention additional information or solutions that perhaps the product did not contain, and in turn you are making more subtle and natural recommendations.

To conclude, you can actually take these concepts and build a super profitable product review mini site, where you can use your genuine recommendations as landing pages. Use a review format, and people who are already interested in the product, who may already be ready to buy, but want an extra "unbiased" opinion, can easily find you. With this kind of site, making sales is easier than ever!

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