3 Most Important Elements Of Every Google Adwords Campaign
Google AdWords can be a confusing beast to get control of if you're not following a system for managing your account.
The 3 things you must pay attention to with your Google AdWords campaigns.
1.) Keywords - You must have the right keywords and enough of them in order to effectively reach your potential customers.
2.) Ads - Your advertisements must be written so that your potential customers find them attractive enough to click on them. (Clearly promote the benefits of your offer in your ad copy do not talk about how great your company is.)
3.) Landing Pages - Design landing pages on a proven layout. Your landing pages should have one goal and one goal only, get your visitor to take your call to action.
On a daily basis you should monitor how well your keywords are performing against your goals. If you goal is to make more sales then you should look at how well each of your keywords are converting into sales.
If you're using AdWords to generate sales leads then track how well each of your keywords are converting to leads.
Save money by deleting non performing keywords from your campaigns. You can also target your keyword by using "keyword" matching. You can read about keyword matching here - http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100
You should track your Click-Through-Ratios (CTR) every day. The higher your CTR the more clicks you'll receive per page views. Also, Google often rewards advertisers with higher CTR's be moving your ads toward the top of the page without you having to increase your cost per click. A high CTR means your ad is relevant to the keyword you're targeting and this makes Google and the searcher happy.
You can increase your CTR's by split testing your ads. Google allows you to do this automatically. You simply write 2 ads with one ad being just slightly different than the other and let Google split the traffic between them. After a period of time you'll notice that one ad will most likely have a higher CTR than the other. Go to www.splittester.com and type in the appropriate data from each of your 2 ads and this tool will tell you which ad is the best performer. (make sure that you check the box in your AdWords settings to "rotate" your ads and not "optimize" your ads or the split test feature will not work.)
If you delete the losing ad and start your test over again each time you should start to get higher CTR's. Never stop this process.
Your landing pages should be built with conversion in mind. You want your visitors to take your call to action and not to navigate to another page on your site or go back to Google and search again. Follow proven landing page designs and you'll find better conversion rates.
Here's Google's guidelines for building landing pages - http://adwords.google.com/support/bin/answer.py?answer=46675
If you follow the 3 steps in this article you'll be well on your way to more success with AdWords.
About the Author:
Jeremiah Baker has helped over 60 companies generate more sales and leads with his ppc managment services. Grab a totally unique version of this article from the Uber Article Directory
Other Links:
Science of Getting Rich SFI International Entrepreneurs Business Opportunity Business Opportunity Index SGR Blog Science of Getting Rich Blog
No comments:
Post a Comment